Blogging, Building Websites, Tweeting & Facebooking

We are living during a pivotal time in history. The paradigm that Americans once understood is now in flux. This is true economically, politically and socially. It’s the social part that has Realtors stumped.

Being a Realtor,  I, too, have been stumped. What stumps me is how to connect with people. The old way of connecting with people who need to buy or sell a home is less effective now. Connecting used to mean marketing. And marketing used to mean newspaper ads, cold calling on the phone, and radio and TV ads. No longer.

Even the NAR realizes the old way is ineffective.  But, I had to prove it for myself because I’m hard-headed. So, last year, when I moved to the new Brokerage and had to give up all my listings, I was essentially starting from scratch. The first thing I did was start with newspaper ads and post cards.

I discovered that what the experts say is true. The post cards have been more effective than the newspaper ads. Newspaper: Passe’. I needed to learn some new tricks. That is why I now have the new website,  Get-Out-Of-The-City.com and this blog.

Let me tell you after all the work of getting this set up, I learned just today that websites are now ineffective and becoming passe’. Oh, yippee! More late nights to come!

However, I am glad to now know what many competitors do not and will set my feet on the new path. Hmmm….That will be 3 news paths in just the last 6 months. Don’t let anyone tell you the world is not speeding up and spinning out of control.

The Facebook posting seems to be doing well. And my Twitter posts are being watched by more people every day.

I think I’m going to actually enjoy this new paradigm because as much as clients don’t like being “sold”, I don’t like selling. This way, I just get to make friends. And if some of them happen to need to sell or buy a home, that will be icing. The best thing is having the relationships.

This pivotal time could turn out to be wonderful thing.

This entry was posted on 01/21/2010 at 18:14 and is filed under Behind The Scenes - Getting Personal. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.